Early WC exit by India could topple ad cart

Crores of rupees hinge on India's performance this World Cup. Following the loss to Bangladesh, advertisers and telecasters alike fear that an early exit by India would mean huge losses.

Sony Entertainment Television is expected to make Rs 400 crore from World Cup. SET has signed eight sponsorship deals, including those with Nokia and Pepsi.

It had already sold a 10 second spot for upto Rs 3.5 lakh for India-specific matches, and upto Rs 1.5 lakh for a 10-second spot for non-India specific matches. Sony is hoping to sell its unsold inventory at a premium in later stages of the tournament.