Mother Dairy catching up with HLL in ice-cream market

Mother Dairy is inching closer to Hindustan Lever Ltd in the Rs 800-crore ice cream market. While Amul reigns in the ice-cream market with a dominant share of almost 35 per cent, HLL's Kwality Walls brand has been hovering around 16-17 per cent volume share as per industry estimates.

Mr Paul Thachil, CEO, Mother Dairy, said, "We are looking at having a 14-15 per cent volume share this year and intend taking our ice creams to the southern markets."

Besides Delhi, Mother Dairy ice creams are currently available in Mumbai and Kolkata.

"The southern markets are dominated by local players in the ice-cream category but we have the advantage of our cold chain and retailer network due to our frozen foods brand of Safal.

"Both the products would require the same kind of temperature band," said Mr Thachil.