'Sivaji' to net Rs 25 cr in profit: Pyramid Saimira

    

P S Saminathan, MD, Pyramid Saimira Theatre, is a happy man today with the film Sivaji releasing in 200 screens in India and 52 screens in Malaysia.

The movie is being released in Andhra Pradesh, Karnataka, and Tamil Nadu with around 6.78 lakh seats per day. Swaminathan believes that going by the advance reservation, this film is a blockbuster. "In fact, the first screening is around 5 am in the morning instead of 9 am due to the amount of pressure from moviegoers," he added.

The company has made an investment of more than Rs 26 crore in the film. "Going by the advance reservation, we are expecting a topline of Rs 50 crore from this film," he said.

Swaminathan expects the film to run for more than 100 days going by the audience response. As for Malaysia, we will have an additional Rs 15 crore.

On whether Pyramid Samaira has introduced premium pricing, Swaminathan said the company has not introduced premium pricing because in south India, especially in Tamil Nadu, deferential pricing is not allowed. Nevertheless, black markets do run because of the demand supply problem, he added.