Cadbury India launches Bubbaloo bubble gum

The Rs 10,000 crore chocolate company, Cadbury India, is taking another shot at the confectionary space.

 

After withdrawing its mass-market gum brand, Bilkul, the company has launched a new bubble gum - Bubbaloo from its global portfolio. The competition is stiff and the company aims to capture 5% of the gum market in the next two years.