RComm, Sun TV ink pact for mobile content

Reliance Communications has entered into an "exclusive long-term agreement" with Sun Network Ltd to broadcast the company's television content on mobile handsets with GPRS and video viewing capability.

Initially, content from the Sun TV channel will be available to Reliance subscribers.

The company is planning to broadcast other Sun Network channels later.

On a timeframe for accomplishing this, V.G. Somasekhar, Hub Head, Tamil Nadu and Kerala, Reliance Communications, told Business Line that Reliance could launch all 20 Sun Network channels immediately, but was waiting for viewer feedback to determine future broadcasts.

Both companies did not disclose details of investment or revenue sharing involved.